The French have written the book “How to see the world through rose-tinted glasses” and have given the world the champagne, the cheese and the Eiffel tower. You can find yourself using a French expression like «C’est la vie!» in everyday life. You may call it a personality, a character, an aura or an atmosphere – it doesn't really matter – but the thing is that this something, something magnetizing, has a special effect on the client, it simply charms them.

The way to the customer's wallet lies through their heart, and the heart can be won with a brand from France.